Just What Is This Social Media Marketing All About?
Hopefully you are asking yourself, "What is Social Media, Why do I need It and Can it really help my business grow?" Let's start out by me asking you a few questions on Social Media. Ever wish you were a fly on the wall when it comes to your customers and prospectivecustomers? What if ...you could address a complaint in real time, resolve it and not only renew yourcustomers faith in you, but enhance your reputation with thousands of viewers? What if ...you could reach out to thousands of prospective customers in a single textmessage and convert a slow day into a banner one? What if ... the power of word of mouth advertising was an instant chain reaction creatingbuzz about your company? What if...you received a glowing review, recommendation, referral or testimonial thatthousands of consumer saw instantly? What if...you could target an ad to a consumer who needs exactly what you sellat a fractionof the cost of regular advertising? Who are the Social Media Consumers? We are social consumers and we are savvy. We no longer trust an advertisement as gospel buttrust our friends advice, recommendations and experiences about your business, serviceor product. We expect you to be available where we communicate, online, Facebook,mobile text, smart phones, twitter and more. We've gone beyond 1.0, 2.0, 3.0 and 4.0 webmarketing. We want instant gratification and instant response. We move in real time, why aren't you here? Your competitor is.
Social Media Marketing is Word of Mouth Advertising on Steroids. Social Media Marketing is becoming the most effective way to reach consumers toincrease your market share. I could spew out stats about the millions of US consumers who purchase and research before they buy online via the internet and smart phones. Thenumbers are a staggering magnitude too large to make real meaning out of but I willmention a few. YouTube is the second largest search engine to Google, there are over 600 million users on Facebook and there were a total of 101 million Smartphone mobile devices distributed in the final quarter of 2010.
You need your business where your customers eyes are, and they are no longer on the yellow pages, newspaper, radio and local television channels. Using a social media marketing manager to help create and generate buzz is a great wayto begin to engage customers. Just having a website isn't enough anymore and what did work to get you seen online no longer is as effective. Social media marketing helps youincrease market share and reach consumers you may not ordinarily. It will drive traffic toyour business, provide you with happy, repeat customers and keep the customers you have. How? When Social Media is done right, you're customers are engaged. The personality of your company shines through and you build a like minded tribe of loyal followers.
This is some of the importance of social media and its effects upon the public and how we react to company advertisements. It is vital for any company, no matter what size to have representation in social media venues. By using some of these questions, you can evaluate how this is going to affect your company and attempt to create more customers by showing value to them.
Hopefully you are asking yourself, "What is Social Media, Why do I need It and Can it really help my business grow?" Let's start out by me asking you a few questions on Social Media. Ever wish you were a fly on the wall when it comes to your customers and prospectivecustomers? What if ...you could address a complaint in real time, resolve it and not only renew yourcustomers faith in you, but enhance your reputation with thousands of viewers? What if ...you could reach out to thousands of prospective customers in a single textmessage and convert a slow day into a banner one? What if ... the power of word of mouth advertising was an instant chain reaction creatingbuzz about your company? What if...you received a glowing review, recommendation, referral or testimonial thatthousands of consumer saw instantly? What if...you could target an ad to a consumer who needs exactly what you sellat a fractionof the cost of regular advertising? Who are the Social Media Consumers? We are social consumers and we are savvy. We no longer trust an advertisement as gospel buttrust our friends advice, recommendations and experiences about your business, serviceor product. We expect you to be available where we communicate, online, Facebook,mobile text, smart phones, twitter and more. We've gone beyond 1.0, 2.0, 3.0 and 4.0 webmarketing. We want instant gratification and instant response. We move in real time, why aren't you here? Your competitor is.
Social Media Marketing is Word of Mouth Advertising on Steroids. Social Media Marketing is becoming the most effective way to reach consumers toincrease your market share. I could spew out stats about the millions of US consumers who purchase and research before they buy online via the internet and smart phones. Thenumbers are a staggering magnitude too large to make real meaning out of but I willmention a few. YouTube is the second largest search engine to Google, there are over 600 million users on Facebook and there were a total of 101 million Smartphone mobile devices distributed in the final quarter of 2010.
You need your business where your customers eyes are, and they are no longer on the yellow pages, newspaper, radio and local television channels. Using a social media marketing manager to help create and generate buzz is a great wayto begin to engage customers. Just having a website isn't enough anymore and what did work to get you seen online no longer is as effective. Social media marketing helps youincrease market share and reach consumers you may not ordinarily. It will drive traffic toyour business, provide you with happy, repeat customers and keep the customers you have. How? When Social Media is done right, you're customers are engaged. The personality of your company shines through and you build a like minded tribe of loyal followers.
This is some of the importance of social media and its effects upon the public and how we react to company advertisements. It is vital for any company, no matter what size to have representation in social media venues. By using some of these questions, you can evaluate how this is going to affect your company and attempt to create more customers by showing value to them.
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